COMPARISON
Nov 13, 2025
7 min read

TOON vs JSON: Performance Comparison

Comprehensive benchmarks showing how TOON outperforms JSON in token efficiency, cost savings, and LLM retrieval accuracy.

Executive Summary

Our comprehensive testing across multiple datasets and LLM models shows:

  • 30-60% token reduction compared to JSON
  • 73.9% vs 69.7% retrieval accuracy (TOON wins)
  • 40-50% cost savings on GPT-4 API calls
  • 2.5x more data fits in same context window

Token Efficiency Benchmarks

Test Dataset: 100-row Product Catalog

JSON Format
4,523
tokens
TOON Format
1,892
tokens (-58%)

Benchmark Results by Dataset Type

User Database (1000 rows)-56% tokens
E-commerce Products (500 rows)-48% tokens
Analytics Events (2000 rows)-61% tokens

Cost Savings Analysis

Real-World Scenario: RAG System

A production RAG system processes 10,000 queries/day, each with 1,000 rows of context data.

JSON Approach
Tokens per query:~15,000
Daily tokens:150M
Cost (GPT-4 $0.03/1K):$4,500/day
TOON Approach
Tokens per query:~6,000
Daily tokens:60M
Cost (GPT-4 $0.03/1K):$1,800/day
$2,700 saved per day
$81,000/month • $972,000/year

Retrieval Accuracy Comparison

Test Methodology

We tested 1,000 queries against a knowledge base of 10,000 structured records, measuring exact-match retrieval accuracy.

JSON Results
69.7%
697 correct retrievals
TOON Results
73.9%
739 correct retrievals (+6%)

Why TOON performs better: The schema-aware format helps LLMs better understand the structure of data, reducing ambiguity in field identification and improving context retention.

When JSON Might Be Better

While TOON wins for tabular data, JSON remains superior for:

  • Deeply nested objects: JSON's hierarchical structure is more natural
  • Varying schemas: When each object has different fields
  • Single objects: No token benefit for non-array data
  • Inter-service APIs: JSON's universal support makes it better for traditional APIs
  • Browser JavaScript: Native JSON.parse() support

Conclusion

For LLM applications dealing with structured, tabular data, TOON is the clear winner:

  • 30-60% fewer tokens = lower costs and more context
  • Better accuracy = higher quality AI responses
  • Massive cost savings = ROI in days for high-volume apps

See the Savings Yourself

Convert your JSON data to TOON and compare token counts instantly

TRY_CONVERTER